Scott Jackson and Ian Ridgway

Hello Golfers,

Welcome to another edition of our newsletter.

No doubt you had one eye firmly on Royal Portrush at the weekend as Shane Lowry swept to his first Major Championship – congratulations, Shane – but did you know the victory also laid to rest a painful memory from 2016 for the Irishman?

Whilst we are at it and with putting having played such an important role at The Open, we take a look at some interesting putting stats from the PGA Tour and explain why you should cut yourself some slack.

Enjoy the read!

Shop news

It's now or never...

Well, maybe it's not that drastic, but this fantastic promotion is coming to an end very soon!

We all know how important putting is when it comes to shooting lower scores, so take advantage of our FREE putter fitting and FREE aftersales lesson this week before it's too late.

Come and speak to a member of the team in-store and we talk you through the rest.

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Tour news

Lowry sends U.S. Open heartache to the bin

It would've been a good week to have had shares in Guinness after Irishman Shane Lowry kept a cool head at the 148th Open Championship whilst those deemed ‘the favourites’ lost theirs (sorry, Rory).

The title was also something in the way of redemption for the man who just a few hours before teeing off on Sunday revealed he was “so scared about messing the lead up” - just like he did three years ago at the U.S. Open when he held a four-shot lead heading into the final day's play.

However, on home soil (technically) there was no repeat as Lowry showed the composure and immense talent that secured the WGC Bridgestone Invitational in 2015, giving the popular Irishman the Major title he so deserves.

Quiz of the week

In honour of the Emerald Isle...

Can you name the eight Irish golfers who have won at least once on the European and/or PGA Tour from and including 2010 onwards?

Answers: Rory McIlroy – Graeme McDowell – Shane Lowry – Padraig Harrington – Simon Thornton – Michael Hoey – Darren Clarke – Paul Dunne

Mind over matter

You've probably heard the saying golf is 10% physical and 90% mental. If this is true, a change in mindset when playing could easily lead to better scores and a lower handicap, but how do you overcome those mental barriers that you've been struggling with for so long?

Stay in the moment

It's easier said than done but don't dwell on bad shots or previous negative experiences of a hole.

Likewise, if you're playing well and on for a good score, it is important that you don't look too far ahead at the same time.

The '10-yard' rule

When you hit a bad shot, take a leaf from Tiger's book by giving yourself just 10-yards to vent.

Once you've walked 10-yards it's time to banish that shot from the history books and look ahead to what's next.

Coaching is key

It's equally important that you work on all aspects of your game, including your mental side.

With our years of experience, we can really guide you through the best way to manage your emotions through a round of golf.

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Cut yourself some slack

It makes sense that the closer the ball is to the hole the more chance we have of holing it, but how much easier is a 5-foot putt than a 10-foot putt? Well, here are some stats taken from the PGA Tour's website the week after this year's PGA Championship, which we think makes for interesting reading…

Percentage of putts made from various distances

Bear in mind these stats are from the top 20 putters on the PGA Tour, you can bet your bottom dollar that the percentages would be a little lower for us mere mortals. Either way, they really do highlight the importance of accuracy with our approach shots, not to mention distance control with our lag putts.

Improve on the greens

Hopefully, you're feeling a little better about your putting and beginning to reassess your expectations when on the greens.

Although you have no divine right to hole any putt, improving your stroke and having a putter that is suited to your technique will help to improve your percentages.

Odyssey's range of stunning putters for 2019 has been designed to produce a better roll on every putt. They've combined two of our favourite technologies - Microhinge and White Hot - to produce their best putter face to date, not to mention its innovative Stroke Lab shaft to improve consistency on every putt.

Be sure to utilise our expertise and professional advice if you're in the market for a new putter.

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Video of the Week

Shane Lowry may have won the Open Championship at Royal Portrush last weekend, but who came out on top in the European Tour's Nearest the Pin Challenge with a twist? Don't try this at home.

Enjoy the rest of my newsletter and have a great weekend.

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